Rethinking Privacy

The Privacy Risk Auditor (PRA) is an international standard that provides independent assessment of a website's compliance with cookie regulation. It delivers a Privacy Risk Index (PRI) score, which allows organizations to focus on improvement, reducing risk, and building trust. The PRA score is a mathematical calculation that considers the number, categorization, and impact on privacy for cookies and Web Storage objects being set on a website. This independent reporting and monitoring is essential to understand privacy risk, as it helps organizations identify areas for improvement and guides them to actions to reduce their risk score. By using the PRA, organizations can create true transparency and control, establishing brand trust and gaining a competitive advantage in the digital economy.